February Marketing FREEBIES

MARKETING TIPS

Feb 8

5 minute read for Realtors

Not sure what to say or post on social media?

Did you know that besides creating real estate visuals we have a corporate marketing background? Yep, that's right. For over 15 years we did the daily grind for fortune 500 businesses and today we’re excited to share some of our marketing knowledge, as we’ve learned over time that supporting and helping small businesses like you grow is much more exciting and rewarding!

As we all know, a huge part of growing your business these days is through social media. And while you’re probably already on social media platforms like Instagram, Facebook, and LinkedIn, are your posts falling flat with very few likes, comments, or new followers?

If so, it might be because all you talk about is your listings; what’s just listed, pending, and sold. Your audience might not be looking to buy or sell a home right this second so your content isn’t keeping them engaged. Social media can feel like a 24/7 infomercial when all we’re being shown is something someone wants us to buy. Most people use social media platforms to connect with others. They enjoy posts from like-minded people whose content is relatable to their everyday lives. Especially during these ongoing COVID times.

With this in mind, it’s time for you to create some fun, relatable posts (in between those listing and tips and tricks posts you're doing) that will get your audience talking, whether or not they are looking to buy or sell.

One of the easiest ways to do this is by looking at a National Day Calendar like this one and choosing a handful of fun days you can highlight on your social media pages. Just make sure that when you choose a fun holiday to celebrate, it's relevant to your brand and your audience and you pair it with fun photos and captions.

The strategy behind celebrating these fun and sort of bizarre holidays is to connect with your audience on a more personal level because when your ideal client knows you better, they start liking more of what you have to share, the like of you then turns into trust, and once they trust you, they will start buying from you!

Below are a handful of National Days for the month of February that we thought you might find useful to use in your social media starting as soon as tomorrow. Feb 9th!

Use these fun National Days as a way to share a fun fact about yourself, ask a question, educate your audience, give insight into your business, etc. And to give you an extra boost in your new marketing effort, we’ve also provided suggested hashtag(s) and **FREE February-inspired lifestyle stock photos** from our own library for you to post to social media.

YES! I WANT THESE FREEBIES

We’d LOVE to see who’s taking advantage of this marketing freebie, so if you can remember to tag us with photo cred @jmcvisual.wa and/or use our branded hashtag #jmcvisuals that would be great. And feel free to share these resources with your colleagues!